Professors
정세훈 (Jeong SeHoon)
- Position
- Professor
- Phone Number
- 02-3290-2251
- Research Areas
- Persuasive communication, strategic communication
- Faculty Office
- Media Hall 409
- Degree
- PhD
- sjeong@korea.ac.kr
Profile
-
Persuasive communication is a class that Professor Jeong teaches regularly for undergraduates and also at an advanced level for graduate students. Strategic communication research is another class that he also enjoys teaching. His research focuses on media users’ behaviors (e.g., media multitasking and smartphone use) and strategic message effects (e.g., social media and entertainment-based persuasion), in the context of commercial advertising and public campaigns. He received his BA in communication from Seoul National University, and MA and PhD from University of Pennsylvania.
Publications
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1. Hwang, Y., Ryu, J. Y.,& Jeong, S. H. (2021). Effects of disinformation using deepfake: The protective effect of media literacy education. Cyberpsychology, Behavior, and Social Networking, 24(3), 188-193. doi:10.1089/cyber.2020.0174 2. Yum, J. Y., Kim, R., & Jeong, S. H. (2020). A meta-analysis of the effects of user comments. Journal of Communication Research, 57(2), 5-49. doi:10.22174/jcr.2020.57.2.5 3. Jeong, S. H., Yum, J. Y., & Hwang, Y. (2018). What components should be included in advertising literacy education?: Effects of component types and the moderating role of age. Journal of Advertising, 47, 347-361. doi:10.1080/00913367.2018.1546628 4. Jeong, S. H., & Hwang, Y. (2016). Media multitasking effects on cognitive and attitudinal outcomes: A meta-analysis. Human Communication Research, 42(4), 599-618. doi:10.1111/hcre.12089 5. Jeong, S. H., Cho, H. & Hwang, Y. (2012). Media literacy interventions: A meta-analytic review. Journal of Communication, 62(3), 454-472. doi:10.1111/j.1460-2466.2012.01643.x