Professors
윤영민 (Yoon YoungMin)
- Position
- Professor
- Phone Number
- 02-3290-2264
- Research Areas
- Crisis communication, content analysis
- Faculty Office
- Media Hall 407
- Degree
- PhD
- ymyoon@korea.ac.kr
Profile
-
Crisis communication and issues management, and content analysis are main topics of Professor Yoon’s undergraduate and graduate classes. She engages students to think critically about successful or ineffective cases in public relations. Her communication industry experiences prior to becoming a teacher-and-researcher provide foundations with which her students gain practical implications and theoretical understandings of current issues in corporate communications. Using content analysis method, she and her graduate students have been conducting in-depth investigations on various topics such as how news and entertainment media outlets depict political candidates, women, adolescents, and issues affecting media companies. She received her BA in English Language & Literature from Korea University, and MA and PhD from Syracuse University.
Publications
-
1. Yoon, Y. (2019). Introduction to media content analysis. Seoul: Communication Books. 2. Kim, G., & Yoon, Y. (2022). Can political forums with heterogeneous conditions alleviate the political polarization? : A comparative content analysis of online political forums with heterogeneous and homogeneous conditions for homophilic interaction among users, expressed hostility toward the political opposites, and use of biased media as a Source. Korean Journal of Communication & Information, 111, 75-108. (Corresponding author) 3. Markov, C.& Yoon, Y. (2021). Diversity and age stereotypes in portrayals of older adults in popular American primetime television series. Ageing & Society, 41, 2747-2767. (Corresponding author) 4. Kim, H., & Yoon, Y. (2020). Effects of anger, disappointment, and online collective efficacy on the public’s online communication behavioral intention regarding corporate Gapjil : Applying STOPS model. The Korean Journal of Advertising and Public Relations, 22(1), 35-83. (Corresponding author) 5. Jang, Y., & Yoon, Y. (2019). Public’s perception of corporate crisis responsibility : The influence of attributional complexity and hindsight bias. Korean Journal of Journalism & Communication Studies, 63(4), 193-229. (Corresponding author)