Korea University School of Media & Commuication Graduate School of Journalism & Mass Communication

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Academic Curriculum

List of Courses Offered

  • JMCO203 Introduction to Media
    • 3credits
    • This course introduces the basic concepts and history of media and communication, and the functions of media in modern society.
  • JMCO247 Creative Media Design & Expression
    • 3credits 4hours
    • Students learn how to design and execute creative works for different types of media. Students are to work in a collaborative work environment through a series of creative projects.
  • JMCO248 Introduction to Media Data Science
    • 3credits
    • This course gives an overview of the data, questions, and tools that media data analysts and data scientists work with.
  • JMCO252 Media Technologies and Culture
    • 3credits
    • This course aims to investigate how different forms of media technologies have operated in distinct historical situations and cultural contexts. Specific focuses will be placed on how newly emerging digital technologies might change our modes of communication in everyday lives and the communication system at the societal level.
  • JMCO253 Understanding Journalism
    • 3credits
    • Students learn principles of journalism, mechanism of news production, the role of journalists, and the relationship between democracy and the press. This course also helps develop the ability of critical consumption of news.
  • JMCO255 Media & Politics
    • 3credits
    • This course deals with the dynamic interplays among politics, the media, and citizens and the consequences of those interplays. By surveying various theories and models of political communication, students will be able to examine the discursive characteristics and effects of the political media and understand the normative roles the media need to play in a healthy democracy. The course will also address newly emerging issues of political communication in a hyperconnected society.
  • JMCO257 Mass Media and Popular Culture in Korea
    • 3credits
    • This course helps international students to become familiar with a number of critical issues about contemporary popular culture in Korea. A primary emphasis will be placed on the ways in which the media express and mediate Korean popular culture. The topics to be examined include gender, collective memory, music, Korean wave, film, journalism, and broadcasting, etc. Students will undertake group research projects and discuss their work in class.
  • JMCO259 Communication, Cultural Diversity and Media
    • 3credits
    • This course helps students to become familiar with a number of critical issues regarding cultural diversity with a specific emphasis on race and sexuality. The course deals with critical issues about cultural diversity that include, but are not limited to: social construction of race, multiculturalism, affirmative action, and sexual minority experiences.
  • JMCO262 Media and Gender
    • 3credits
    • This class overviews various theoretical perspectives about media and gender issues. It examines the ways media portray femininity and masculinity and promotes understanding of media influence on gender identity. It discusses new gender issues stemming from digital platforms.
  • JMCO264 Interpersonal Communication
    • 3credits
    • This class introduces interpersonal communication theories and research findings. Students will learn how to apply theories and research results to their own relationship. Examples of class discussion topics include message types, sense-making and misunderstanding, conflicts, individual and cultural differences.
  • JMCO266 Persuasive Communication
    • 3credits
    • This course introduces the source, message, media, and audience factors in advertising, public relations and interpersonal persuasion. Projects will help students design and execute effective persuasion strategies in various contexts.
  • JMCO267 Understanding Advertising
    • 3credits
    • This course covers the practice as well as the basic concepts and theories of advertising as a major part of marketing communication in the modern economic, social, cultural, and media environments. As an introductory course, it will provide students with fundamental knowledge of advertising by understanding the basic principles and the process of advertising planning, production, research, and media strategies.
  • JMCO268 Understanding Consumers
    • 3credits
    • Marketing communication including advertising and public relations should start with a sound understanding of consumers. This course offers basic knowledge of the dynamics of psychological mechanisms underlying consumer behavior related to marketing communication by covering the key psychological concepts and theories of consumers’ decision-making process.
  • JMCO240 Principles of Public Relations
    • 3credits
    • Students learn basic concepts and processes of public relations research, strategic planning, and execution. By introducing growing field of public relations in various organizational settings including corporations, governments, and NGOs, this course helps students to explore public relations as an option for their career paths.
  • JMCO269 Media Economics
    • 3credits
    • This course examines the media industries from an economic point of view. It provides microeconomic foundations, industrial organization models and antitrust tools needed to understand media firms, industries and policies.
  • JMCO272 Introduction to Broadcasting
    • 3credits
    • This course discusses various components of broadcasting, ranging from the producers, programs to audiences. By comparing and contrasting traditional and new broadcasting media, students will broaden their understanding of the broadcasting media and their future trajectory.
  • JMCO273 Introduction to Film
    • 3credits
    • This course approaches film from both cultural and industrial perspectives. Students will learn about the main characteristics of film as a medium and how film functions differently in different national contexts.
  • JMCO275 Introduction to visual media content production
    • 3credits 5hours
    • Students learn the basic concepts and skills for visual media content production. With various production activities, students are introduced to elements of production such as planning, production design, directing, and producing.
  • JMCO276 Script Writing Practicum
    • 3credits 4hours
    • Students learn how to write media scripts for traditional media such as films and television shows and the Internet-based emerging media forms. The emphasis is on creative writing and critique in class.
  • JMCO277 Writing in Journalism
    • 3credits 5hours
    • This course is designed to foster the ability of news writing in the field of the print, broadcast, and online journalism.
  • JMCO279 Analytics Programming
    • 3credits
    • This course teaches how to program in R and Python and how to use the programming languages for effective data analysis. In addition, this course covers practical issues in programming.
  • JMCO360 Popular Culture and Society
    • 3credits
    • This course enables students to understand popular culture and media from critical cultural perspectives. Students will apply the key concepts such as ideology, agency, and image manipulation to discuss various aspects of popular culture.
  • JMCO374 Digital Media & Democracy: A Project Course
    • 3credits
    • This module is designed to review diverse theoretical perspectives on digital democracy and various cases with regard to the participatory or deliberative applications of digital technologies. Throughout the semester, students will design and implement a collaborative project to improve a wide range of civic indicators and the level of democracy in a local or national community with the utilization of digital communication technologies. Collaboration with a local/national government or a civic organization will be strongly encouraged.
  • JMCO363 Theories of Media Effects
    • 3credits
    • This course is designed to address a diverse range of topics relevant to media effects occurring at various levels. While understanding the concept of effects as a conclusive and multifaceted one, this course will review a variety of theories from different academic fields, such as journalism & communication, psychology, sociology, political science, and so on. This course will also discuss the most important and controversial topics directly or indirectly related to the phenomena of media effects in the continuously evolving media landscape.
  • JMCO375 Advertising Media Strategy and Planning
    • 3credits
    • This course introduces students to the concepts and skills necessary for the development of media strategies and the practice of media planning, buying, and analysis for advertising. Students will learn the advantages and disadvantages of placing advertising in Internet, mobile, out-of-home, non-traditional media as well as traditional media such as television, radio, newspapers, and magazines.
  • JMCO376 Public Relations Case Studies
    • 3credits
    • Students acquire theoretical and practical knowledge of public relations through in-depth case studies of various topics including crisis and conflict communication, corporate social responsibility, and Marketing PR. This course empowers students to investigate and analyze issues in actual cases, and suggest alternative solutions to those issues.
  • JMCO377 Media Technology
    • 3credits
    • This course examines the developing process of new media, including Internet, mobile, big-data, robot, AI, and IoT, etc. It provides the analysis of technological and industrial features of new media, main examples of application, and the direction of future development.
  • JMCO362 Media Business and Management
    • 3credits
    • This course pursues general understanding of media business and management. It fosters professional knowledge and entrepreneurship to analyze various media companies, new media firms in particular, from the perspective of business administration.
  • JMCO379 Media Industries and Convergence
    • 3credits
    • This course examines the expansion and evolution of media industries by focusing on convergence between media and traditional sectors. In particular, it analyzes the convergence between media industries and medical/financial/automobile/education industries from the convergence perspective of technology, business models, and ecosystem.
  • JMCO382 Entertainment Industries
    • 3credits
    • This course examines the current development trend of various entertainment industries, including game, movie, music, and sports. It also analyzes the institutional, technological, and cultural characteristics of entertainment sectors in Korea and other countries.
  • JMCO384 Media Production Planning
    • 3credits 4hours
    • Students learn media production planning by designing and executing actual projects. This course enables students to acquire in-depth knowledge of the planning process from concept and story development, script writing, treatment, budget allocation, to marketing strategy development. The media and topics of this course may vary each semester to reflect the changing media environment and students’ interests.
  • JMCO385 Introduction to Media Criticism
    • 3credits
    • This course introduces critical approaches to media. Students learn critical theories and perspectives and apply them to traditional and emerging media contents and forms.
  • JMCO387 Aesthetics of Visual Media
    • 3credits
    • Students learn the social and cultural meanings of visuals, using aesthetics theories of image, films, and television. This course mainly focuses on the critical places of visual media in modern society and their implications to contemporary culture.
  • JMCO389 Photo Essay
    • 3credits 4hours
    • This course provides theories of photojournalism and helps students produce a news story composed of several photos, big or small, with a relatively long caption.
  • JMCO392 Multimedia Reporting
    • 3credits 5hours
    • Students learn how to use a variety of news elements including text, photos, infographics, and video clips to produce a story in a multi-dimensional digital format.
  • JMCO394 Documentary Production Practicum
    • 3credits 4hours
    • Students learn how to plan and produce documentaries. Through production experiences, students learn the social functions of documentaries and their social and cultural implications.
  • JMCO395 Drama production practicum
    • 3credits 4hours
    • Students learn the basics of drama production. This course deals with various drama production skills such as planning, writing, producing, and directing in and out of studio spaces.
  • JMCO396 Media Big Data Analysis and Media
    • 3credits
    • This course focuses on humanities and social science aspects of Big Data that is the core technology of the 4th Industrial Revolution. It not only offers in-depth discussion of the core technology, but also provides an introduction to various application of Big Data analysis. In particular, students will utilize social analytic tools (e.g., Social Matrix) to quickly analyze a massive amount of messages posted on social network services (SNS).
  • JMCO397 Media Data Mining
    • 3credits
    • This course will cover the major techniques for mining and analyzing text data to discover interesting patterns, extract useful knowledge, and support decision making in the field of media and communication.
  • JMCO444 Media Law & Ethics
    • 3credits
    • This course covers legal and ethical issues in the media industry, particularly those issues faced in day-to-day journalism such as the freedom of press, defamation, invasion of privacy, copyright, rights to know, and so on. More specifically, this course will focus on the legal issues that arise from the use of digital technologies by governments, businesses and individuals.
  • JMCO446 Advertising Campaigns
    • 3credits
    • This course provides students who have a basic understanding of advertising concepts and theories with a hands-on opportunity to develop a complete advertising campaign from planning to production. Students will acquire the intellectual and practical skills needed in the development of a well-planned and effective advertising campaign.
  • JMCO447 Public Relations Campaigns
    • 3credits
    • This course provides students with an opportunity to design, execute, and evaluate strategic public relations campaigns for actual clients. They will learn and apply research methods, management skills, problem solving capability, strategies and tactics development to actual client needs.
  • JMCO448 Strategic Communication Research
    • 3credits
    • This course introduces the research methods that can be used to test the effectiveness of traditional persuasion-based as well as entertainment-based strategic communication. Projects will help students design and execute effective research and evaluation methods for commercial and public communication campaigns.
  • JMCO451 Media Service Design and Business Planning
    • 3credits
    • This course derives the basic concepts to develop various media services, including game, movie, Web-toon, and virtual reality. It defines each service content in detail and designs technological directions to realize them. It also provides general theories and practices to create each student’s own business firm based on media services.
  • JMCO452 Media Policies
    • 3credits
    • This course examines the law, institution, regulation, and policy issues in various media sectors. Topics may include media diversity and ownership/entry regulation, contents/advertising regulation, access regulation, re-transmission policies, and competition policies, etc.
  • JMCO453 Investigative Reporting
    • 3credits 4hours
    • This is an advanced course of news reporting in which students practice systematic, in-depth, and original research and reporting. Students learn how to use public records and data with a focus on social justice and accountability.
  • JMCO455 Media Production Workshop 1
    • 3credits 4hours
    • This is one of the three media production workshops (MPW) designed for students to experience a variety of media productions that may emerge and evolve with cultural, social and technological changes. The focus of an MPW varies each semester to reflect the changing media environment and the students’ interests. Each of the MPWs is designed to be independent from one another. Therefore, students may take MPW3 without taking MPW1 or MPW2. Topics of MPW1 may include, but are not limited to, podcasts, Web-drama, and other new variations of the old media form and content.
  • JMCO457 Media Production Workshop 2
    • 3credits 4hours
    • This is one of the three media production workshops (MPW) designed for students to experience a variety of media productions that may emerge and evolve with cultural, social and technological changes. The focus of an MPW varies each semester to reflect the changing media environment and the students’ interests. Each of the MPWs is designed to be independent from one another. Therefore, students may take MPW3 without taking MPW1 or MPW2. Topics of MPW2 may include, but are not limited to, preparation and production of the single-person media, which would allow the students to discover their creativity and potential in becoming single-person creators and business starters.
  • JMCO458 Media Production Workshop 3
    • 3credits 4hours
    • This is one of the three media production workshops (MPW) designed for students to experience a variety of media productions that may emerge and evolve with cultural, social and technological changes. The focus of an MPW varies each semester to reflect the changing media environment and the students’ interests. Each of the MPWs is designed to be independent from one another. Therefore, students may take MPW3 without taking MPW1 or MPW2. Topics of MPW3 may include, but are not limited to, Web-storytelling (e.g. Web-toons), game-storytelling, and pre-production of TV programs.
  • JMCO414 Media Research Methods
    • 3credits
    • This course covers diverse research methodologies, including qualitative and quantitative methods, to find a solution for research questions in media and communication.
  • JMCO459 Special Lectures in Media Data Analysis
    • 3credits
    • This course addresses special topics selected from current hot issues in the field of media data analysis.
  • JMCO461 Media · Communication Special Topics 1
    • 3credits
    • This is one of the two special topics courses (MCST) designed to timely address a variety of media and communication issues and subjects that may emerge with social and cultural changes. The focus of this course can be adjusted each semester to reflect the changing media environment and the students’ interests. Each of MCSTs is designed to be independent from each other. Therefore, students may take MCST2 without taking MCST1. Topics of MCST1 may include, but are not limited to, master series in media, which offers special lectures by distinguished names in the media industry.
  • JMCO462 Media · Communication Special Topics 2
    • 3credits
    • This is one of the two special topics courses (MCST) designed to timely address a variety of media and communication issues and subjects that may emerge with social and cultural changes. The focus of this course can be adjusted each semester to reflect the changing media environment and the students’ interests. Each of MCSTs is designed to be independent from each other. Therefore, students may take MCST2 without taking MCST1. Topics of MCST2 may include, but are not limited to, intercultural communication and robot journalism.