Professors
정세훈 (Jeong, Se-Hoon)
- Position
- Associate Professor
- Phone Number
- 02-3290-2251
- Research Areas
- Persuasive communication, strategic communication
- Faculty Office
- Media Hall 409
- Degree
- PhD
- sjeong@korea.ac.kr
Profile
-
Persuasive communication is a class that Professor Jeong teaches regularly for undergraduates and also at an advanced level for graduate students. Strategic communication research is another class that he also enjoys teaching. His research focuses on media users’ behaviors (e.g., media multitasking and smartphone use) and strategic message effects (e.g., social media and entertainment-based persuasion), in the context of commercial advertising and public campaigns. He received his BA in communication from Seoul National University, and MA and PhD from University of Pennsylvania.