Professors
백현미 (Baek, Hyunmi)
- Position
- Assistant Professor
- Phone Number
- 02-3290-2254
- Research Areas
- New media, data science
- Faculty Office
- Media Hall 404
- Degree
- PhD
- lotus1225@korea.ac.kr
Profile
-
Professor Baek’s undergraduate and graduate classes cover media and data science, research design and application for data and analysis. She enjoys discussing with students about how to design and apply data science methodology in media industry such as online news, social media etc. Specifically, students in her class will learn programming skills and basic methodologies for data science so that they can design database and conduct social network analyses. By analyzing various types of data from the perspective of the media and communication specialists, students are expected to create new knowledge and insights unique and beneficial to diverse careers they will pursue in media industry and related fields. Her research interests include electronic word-of-mouth in social media, information adoption, and open collaboration by using data science methodology. She received her BS in chemical engineering from POSTECH, MA in IT management from KAIST and obtained her PhD in management from Seoul National University.