Professors
정윤혁 (Jung Yoonhyuk)
- Position
- Professor
- Phone Number
- 02-3290-2256
- Research Areas
- New media industry, new media users
- Faculty Office
- Media Hall 607
- Degree
- PhD
- beyond@korea.ac.kr
Profile
-
Digital media management, user behavior, and analytics are main topics of Professor Jung’s undergraduate and graduate classes. He enjoys helping students understand information and communication technology (ICT)-driven transformation in the media industry so that students will develop an insight into the industry. For such purpose, he introduces a wide range of cases, which show the emerging media landscape consisting of diverse stakeholders, advanced ICT, and users. His research interests include digital media businesses, user sensemaking of emerging ICT, social consequence of ICT, and social media analytics. He received his BA in Sociology from Sogang University, and MA in Management from KAIST. He obtained his PhD in Business Administration with an emphasis on Information Systems & Decision Sciences from Louisiana State University.
Publications
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1. Jung, Y., Choi, B., & Cho, W. (2021). Group satisfaction with group work under surveillance: The stimulus-organism-response (SOR) perspective. Telematics and Informatics, 58. doi:10.1016/j.tele.2020.101530 2. Jung, Y., Cho, E., & Kim, S. (2021). Users' affective and cognitive responses to humanoid robots in different expertise service contexts. Cyberpsychology, Behavior, and Social Networking, 24, 300–306. 3. Choi, H., Park, J., & Jung, Y. (2018). The role of privacy fatigue in online privacy behavior. Computers in Human Behavior, 81, 42–51. (Corresponding author) 4. Ahn, J., & Jung, Y. (2016). The common sense of dependence on smartphone: A comparison between digital natives and digital immigrants. New Media & Society, 18, 1236–1256. (Corresponding author) 5. Jung, Y., & Pawlowski, S. D. (2015). Virtual goods, real goals: Exploring means-end goal structures of consumers in social virtual worlds. Information & Management, 51, 520–531.