Overview
School of Media and Communication (SMC hereafter) at Korea University aims to cultivate ‘Creative Media Architects’ to pioneer and lead the global media and communication industry. We aim to nurture future talents who understand the diverse and complex problems of future media and communication from a balanced perspective and learn to solve problems effectively through creative thinking and data science.
SMC students study a wide spectrum of topics related to media and communication, ranging from the production of media contents to distribution and consumption. Online and mobile media, broadcasting, journalism, film, advertising, and public relations are some topics included in the curriculum.
Two keywords define SMC: ‘Creativity’ and ‘Data Science.’ Through an education program including design thinking, writing expression, visual expression, and digital expression, students polish their ability to produce creative contents. In addition, drawing from data scientific modes of inquiry, learning Big Data, Machine Learning, and Programming enables students to collect, analyze, interpret, and create data. With problem-solving tools learned from various courses, students carry out various tasks to solve media and communication issues.
In and outside classrooms SMC students are expected to voice their ideas and opinions and proactively engage in discussions with professors, other students and their peers.
Through this training, SMC students will grow into media and communication experts who can invent their own original contents, disrupt the current media order, and connect various media forms and contents in a new way, thereby making innovations.
Core Areas of Undergraduate Education
| Core Educational Competence | Details |
|---|---|
| 1. Media and Society |
1-1: Understand the media from macro (e.g., social, cultural, ethical, political, public, global communal, etc.) perspectives. 1-2: Cultivate the capability to solve multidimensional problems of socio-cultural communities based on acquired knowledge of media and communication |
| 2. Media and Individuals |
2-1: Connect media with individuals’ cognitions, attitudes, and behaviors as well as understand people’s use of media and communication in relation to other individuals and social groups. 2-2: Cultivate the capability to solve communication problems among individuals and social groups based on acquired knowledge |
| 3. Media and Industry |
3-1: Understand the global media industrial ecosystem in terms of policy, management, and strategy. 3-2: Cultivate creativity and strategic management capability to initiate global media start-ups |
| 4. Creativity |
4-1: Understand design thinking, written expression, visual expression, and digital expression, and connect one another in innovative ways to produce creative contents. 4-2: Cultivate the capability to solve media and communication problems by employing creativity |
| 5. Media Data Science |
5-1: Acquire knowledge on data science including big data, machine learning, and programming in media-related fields. 5-2: Cultivate the capability to solve media and communication problems by using data science knowledge. |
Corresponding Courses for Each Core Area of Undergraduate Education
| Core Educational Competence | Corresponding Courses | ||||
|---|---|---|---|---|---|
| 1. Media and Society | Introduction to Media | Media Technologies and Culture | Understanding Journalism | Media & Politics |
Media & Communication Special Topics 1 Media & Communication Special Topics 2 |
| Mass Media and Popular Culture in Korea | Communication, Cultural Diversity and Media | Media and Gender | |||
| Popular Culture and Society | Digital Media & Democracy: A Project Course | Media Law & Ethics | |||
| 2. Media and Individuals | Interpersonal Communication | Persuasive Communication | Understanding Advertising | ||
| Understanding Consumers | Principles of Public Relations | Theories of Media Effects | |||
| Advertising Media Strategy and Planning | Public Relations Case Studies | Advertising Campaigns | |||
| Public Relations Campaigns | Strategic Communication Research | ||||
| 3. Media and Industry | Media Economics | Introduction to Broadcasting | Introduction to Film | ||
| Media Technology | Media Business and Management | Media Industries and Convergence | |||
| Entertainment Industries | Media Service Design and Business Planning | Media Policies | |||
| 4. Creativity | Creative Media Design & Expression | Introduction to Visual Media Content Production | Script Writing Practicum | ||
| Writing in Journalism | Media Production Planning | Introduction to Media Criticism | |||
| Aesthetics of Visual Media | Photo Essay | Multimedia Reporting | |||
| Documentary Production Practicum | Drama Production practicum | Investigative Reporting | |||
| Media Production Workshop 1 | Media Production Workshop 2 | Media Production Workshop 3 | |||
| 5. Media Data Science | Introduction To Media Data Science | Analytics Programming | Big Data Analysis & Media | ||
| Media Data Mining | Media Research Methods | Special Lectures in Media Data Analysis | |||