Korea University School of Media & Commuication Graduate School of Journalism & Mass Communication

Introduction to media is an undergraduate class in which Professor Choi explains basic concepts in media study and discusses with students about how media play an important role in daily lives. In classes teaching media research methods and analyses to undergraduate and graduate students, he provides students with diverse tools and skills for uncovering complex patterns of current media phenomena. His research mainly focuses on political economy and various mass media effects. He received his BA from Korea University, and MA and PhD from the School of Journalism & Mass Communication at University of Iowa. 

Introducing students to journalism and mass media theories has been a great joy of Professor Jae-Chul Shim’s teaching. His past experiences as a reporter of a prominent newspaper company and an editor of an academic journal help him provide students with unique perspectives. His current research focuses on mass media coverage of social and public conflicts. He received BA from Korea University, MA from University of Washington and PhD from the University of Wisconsin-Madison. 

Popular culture and society, creative media planning & expression, and media technologies & culture are some of topics that Professor Ma has been teaching at Korea University. His major fields of academic interest range from cultural and historical media theories, cultural studies, popular culture, and media public sphere to the landscape of future media, on which he published numerous articles and book chapters both in English and in Korean. Additionally, his experiences teaching various courses in other universities, serving as an administrator, writing columns for newspapers, and advising government and media industry enable Professor Ma to provide distinctive examples and explanations in classes. He received his BA and MA in journalism and mass communications at Korea University and PhD in communications and sociology at the University of Leeds, UK.  

For undergraduate and graduate classes, Professor Kim teaches media big data analysis and political communication. He takes great pleasure in helping students learn how to collect and analyze big data and also in uncovering hidden patterns of collective behaviors across various fields. Closely connected to this teaching interests, his research examines various social and political behaviors using big data analysis tool. His own research findings and his way of critically reviewing literature are well reflected in his discussion of current media and political matters with students. He received his BA and MA from Korea University and PhD in Mass Communication from the Journalism School of Indiana University. 

Journalism writing and investigative reporting are main topics of Professor Park’s classes. Similar to his teaching areas, Professor Park researches in journalism topics including the quality of news, journalism routines, media sociology, and science reporting. His experience as a reporter prior to becoming an academic helps him and his students to connect theories and real-life issues. He received his LLB and MS from Seoul National University and MA and PhD from the School of Journalism, University of Missouri-Columbia. 

Crisis communication and issues management, and content analysis are main topics of Professor Yoon’s undergraduate and graduate classes. She engages students to think critically about successful or ineffective cases in public relations. Her communication industry experiences prior to becoming a teacher-and-researcher provide foundations with which her students gain practical implications and theoretical understandings of current issues in corporate communications. Using content analysis method, she and her graduate students have been conducting in-depth investigations on various topics such as how news and entertainment media outlets depict political candidates, women, adolescents, and issues affecting media companies. She received her BA in English Language & Literature from Korea University, and MA and PhD from Syracuse University. 

Political communication and theories of media effects are undergraduate and graduate classes where Professor Min loves interacting with students. She enjoys introducing students to old and new theories and examining current events together with students. For graduate students, she has been teaching communication research methods. Her research interests include major topics of political communication: citizens’ political values, deliberation, and participation and the impacts of various forms of communication on political culture and democracy in electoral and non-electoral contexts. She received her BS in earth science and MA in communications from Seoul National University and obtained her PhD in journalism from the University of Texas-Austin. 

Media management, media industry, new media and mobile media are Professor Kim’s favorite areas to teach for undergraduates and graduate students. Working closely with his students, he loves discussing fast-changing and cutting-edge trends in media. His research interests include media management and policy as well as new media. He received his BBA and MBA from Seoul National University in Korea and an MA in Telecommunication and PhD in Mass Media from Michigan State University. 

Undergraduate and graduate-level classes taught by Professor Kim reflect his specialties in law & economics and media economics. Explaining economic concepts in a way that students can understand easily and apply to current media environment has been one of his teaching goals. His research interests include economic analysis of tort liability rules, electronic media law, policies and regulation, economic analysis of media industries and business strategies, convergence between broadcasting and telecommunication, and quantitative analysis of sports. He received his BA in economics from Seoul National University and his PhD in economics from Brown University. 

Professor Ji Hoon Park teaches multicultural society and media, Korean culture and media, and documentary production. His research interests include documentary film, reality television, race/gender/sexuality in the media, and production/audience research. He also directed documentary films such as 'When the West Brings Civilization Back to Africa' (88min, 2008) that aired on PBS. He received BA from Yonsei University, MA from Simon Fraser University and PhD from University of Pennsylvania in communication.  

Persuasive communication is a class that Professor Jeong teaches regularly for undergraduates and also at an advanced level for graduate students. Strategic communication research is another class that he also enjoys teaching. His research focuses on media users’ behaviors (e.g., media multitasking and smartphone use) and strategic message effects (e.g., social media and entertainment-based persuasion), in the context of commercial advertising and public campaigns. He received his BA in communication from Seoul National University, and MA and PhD from University of Pennsylvania.

Interpersonal communication is an undergraduate level class that Professor Park has been teaching consistently at Korea University. With students from diverse national and cultural backgrounds, she enjoys discussing topics such as basic communication styles, conflict, attraction, and deception. For graduate students, she has been teaching quantitative research data analyses and social scientific research paper writing. Her current research projects examine cross-cultural differences in norms and interaction patterns, multilevel aspects of group and organizational communication, and health-related social influence processes and outcomes. She received her BA in Communication from Michigan State University, MA from the University of Hawaii, and PhD from the University of California at Santa Barbara. 

Theories of broadcasting & film, theories of media production, and introduction to visual media production are some of main topics in Professor Lee’s television-related courses. He had built his career in television production as a producer before moving to academia, and that experience and his love for visual content continue to inspire him to pursue teaching and research in the related fields. Additionally, his experience as a migrant in a different culture inspired him to explore the issues of migration in conjunction with media. He received his BA from Korea University, and MA and PhD from University of Iowa.

Digital media management, user behavior, and analytics are main topics of Professor Jung’s undergraduate and graduate classes. He enjoys helping students understand information and communication technology (ICT)-driven transformation in the media industry so that students will develop an insight into the industry. For such purpose, he introduces a wide range of cases, which show the emerging media landscape consisting of diverse stakeholders, advanced ICT, and users. His research interests include digital media businesses, user sensemaking of emerging ICT, social consequence of ICT, and social media analytics. He received his BA in Sociology from Sogang University, and MA in Management from KAIST. He obtained his PhD in Business Administration with an emphasis on Information Systems & Decision Sciences from Louisiana State University. 

Professor Baek’s undergraduate and graduate classes cover media and data science, research design and application for data and analysis. She enjoys discussing with students about how to design and apply data science methodology in media industry such as online news, social media etc. Specifically, students in her class will learn programming skills and basic methodologies for data science so that they can design database and conduct social network analyses. By analyzing various types of data from the perspective of the media and communication specialists, students are expected to create new knowledge and insights unique and beneficial to diverse careers they will pursue in media industry and related fields. Her research interests include electronic word-of-mouth in social media, information adoption, and open collaboration by using data science methodology. She received her BS in chemical engineering from POSTECH, MA in IT management from KAIST and obtained her PhD in management from Seoul National University.